THE WORLD OF SNEAKERS
Director: Steffen Guthmann
Heinemann is one of the world´s leading airport-retailers, well-known for their Duty-Free-Shops. In order to expand their offer, Heinemann was developing a new Airport-Store-Concept that is meant to attract the global community of Sneaker-Aficionados. The KIX KLUB.
The store itself – fully rendered and with CGI-integration of the actors – was combined with a fascinating kaleidoscope of Fashion-inspirations in order to differentiate from any other explainer-video seen before.